Exhaustive Audience Research

We deploy a special grid modelling methodology to map the audiences with the right creative lines of communication. This helps us create a huge number of audience segments based on soft and hard parameters.

– Hard parameters include, Gender, Age, Location, etc. The accuracy of Hard Parameters is 100% and can thus be used for extremely precise targeting.

– Soft Parameters include User Interests, User Behaviours, etc.

The audience segments that we create are mutually exclusive as far as possible, so that any overlapping is avoided and results can be measured for each of them. This enables us to eliminate any external factors and identify the right set of parameter on which we can maximize the ROI from the campaigns.

Data-Driven Social Ad Management

Following the insights and data collected across the social platforms including Facebook and Instagram, we make decisions regarding the distribution of budget into different audience buckets and creative LOCs and then dynamically rotate the ads to counter Ad Fatigue.

We customise algorithms personalised to your account funnel benchmarks and automate optimization to ensure continued performance and minimized ad waste.

Campaign Optimisation and Reaching the People based on their funnel step

Scaling up & scaling down the campaigns is based on their performance. Higher the scale, more frequently it needs to be monitored & optimised.

We shall focus on increasing your quality traffic and retargeting them as per their buying intent. Essentially, we would go with the following two routes:
● Direct Ads -> Landing page -> conversions
● Direct Ads -> Landing page (with no conversions in a particular time frame) -> Retargeting Ads ->conversions

Custom Attribution

We figure out how different attribution models impact the valuation of your marketing channels and thereafter, campaigns, audiences and ads. For e.g., a channel that predominantly initiates conversion paths will have a higher Conversion Value according to the First Interaction attribution model than it would according to the Last Interaction attribution model.

Advanced Reporting and Insights

We build in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms. We also build insights on the data collected for improved performance and better optimisation.