Key challenge we have solved
Conversion Impact: Rise in Quality Users, Sales, Revenue, LTV and not just Traffic
“We had keywords ranked, had traffic flowing in but
only a small section converted. The unique data driven approach of ET
Medialabs has helped us reduce 70% organic SEO efforts and multiplied the
conversions manifolds.”
– Kapil Tyagi | Co-founder, Edureka
Key Challenge we have solved
Conversion Impact: Rise in Quality Users, Sales, Revenue, LTV and not just Traffic
“We had keywords ranked, had traffic flowing in but only a small section converted. The unique data driven approach of ET Medialabs has helped us reduce 70% organic SEO efforts and multiplied the conversions manifolds.”
– Kapil Tyagi | Co-founder, Edureka
Focus Areas
Organic Users/Revenue/Conversion Impact
90% CMOs are unhappy with SEO not bringing in results. We focus on how the SEO brings maximum returns on expenditure (like leads, conversions). Well, how many can do that for you?
User Experience
Google likes to offer its searchers the best possible results based on the searcher's intent. Our efforts try to source users who engage in the website. That's their way to guarantee that people will keep using their search engine.
Average Search Ranking Movement
Rankings fluctuations can be panic-inducing but rankings bounce around like this all the time. The goal is to get your website's data to line up with Google's algorithm to soar to the top.
Overall Rise in Quality Traffic
All traffic is not equal. While some will bounce, others will convert. We not only help you drive traffic to your website but highly targeted one.
Google only loves you when everyone else loves you first.
Old Way
Auditing a website based on a “simple” checklist
New Way
Simulating Google crawlers looking at your website architecture the way Google does.
Old Way
Auditing a website based on a “simple” checklist
New Way
Simulating Google crawlers looking at your website architecture the way Google does.
On-Page- Google Contextual Mapping
Known as On-Page SEO in its previous avatar.
Google crawlers have become significantly more intelligent than they were a decade ago. With the advent of AI, they are becoming more and more intelligent in mimicking human behaviour. The older rules no longer apply.
We have built our own crawlers that simulate the behaviour of Google crawlers and come up with the issues they may be facing.
We estimate the entire plan and the client requirements are carefully and concisely elicited.
Old Way
Reactively find out the issues when organic traffic tanks.
New Way
Predict any issue that may come up in future and act proactively. AI now makes this possible.
Old Way
Reactively find out the issues when organic traffic tanks.
New Way
Predict any issue that may come up in future and act proactively. AI now makes this possible.
AI Empowered Risk Mitigation
We have built following AI enabled monitoring systems to keep away all your risks. Here are a few examples
– Disavow Links Monitoring
– Identifying Negative Keywords
– User Experience Monitoring – Monitoring poor performance of your website
– Broken links monitoring
– Wrong Redirects
Old Way
No or minimum importance to user experience
New Way
If you can do just one thing to improve your rankings, then this is it
Old Way
No or minimum importance to user experience.
New Way
If you can do just one thing to improve your rankings, then this is it.
User Experience & CRO
At the end of the day Google's interest lies in giving the best user experience.
Conversions can be improved by optimizing different elements of the website. And that is what Google has been building its search ranking algorithm around.
So it's important for your website to provide a seamless user experience. We help you optimize the game to the next level.
Old Way
Mindlessly build link in bulk all across the web.
New Way
Mimic the natural occurrence of virality. Google has become intelligent enough to differentiate natural occurrence, and mindless link building exercises
Old Way
Mindlessly build link in bulk all across the web.
New Way
Mimic the natural occurrence of virality. Google has become intelligent enough to differentiate natural occurrence, and mindless link building exercises.
Brand Reputation
Google picks the brand signals to measure your popularity. Off-page SEO, therefore is as important as on-page.
Hand-picked, quality and context-based backlinking, producing content that actually engages, help you get into Google's preferred list for search results.
Wild backlinking exercise increases the spam score and pushes the search engine ranking down.
Old Way
Writing blogs and articles without the use of digital analytics
New Way
Building engaging content and using content to pull the right audience that converts
Old Way
Writing blogs and articles without the use of digital analytics.
New Way
Building engaging content and using content to pull the right audience that converts.
Content Strategy
Creating content that people want to consume and share is difficult without a well thought
result-oriented digital strategy.
The problem is – the focus almost entirely shifts from creating engaging content to
solving business pain points and hence the outcome is low website conversion rate.
For a successful content strategy, the focus must involve creating content buckets that bring, engage, and convert the users.
