For e-commerce businesses, Amazon Prime Day is a goldmine. It’s a massive sales event attracting millions of deal-hungry shoppers, making it a prime opportunity to boost your brand visibility and skyrocket your sales. But with such a high volume of …
Blog Posts
By Kartik Sharma | Lead, Business Strategy & Analytics | ETML : Have you ever felt like you're optimizing your marketing campaigns in the dark? You track events, but your KPIs seem lightyears away. This is a common struggle, especially …
The e-commerce landscape is a dynamic frontier, brimming with both opportunity and challenge for businesses of all sizes. In this digital age, where customers can find anything with a click, picking the right tools to reach your target audience is …
By Vipul Jain | Lead, Business Strategy & Analytics | ETML : Marketing campaigns booming, social media buzzing – but sales figures remain stubbornly flat? You're not alone. Many businesses offering Cash on Delivery (COD) face a frustrating reality: a …
By Kartik Sharma | Lead, Business Strategy & Analytics | ETML : Running an e-commerce business is tough. Between managing inventory, crafting compelling marketing campaigns, and keeping up with the latest trends, it can feel like there just aren't enough …
By Gagandeep Singh Bisht | Senior Manager, Digital Branding and Communication | ETML : Amid the changing dynamics of the advertising world, the chase to cost efficiency is a perpetual journey. With objectives ranging from having the higher engagement to …
By Himanshu Singh | Senior Manager, Business Innovation | ETML : In the vast domain of digital advertising, the ability to effectively reach your target audience is the most vital part. Google search is one such inventory that casts its …
By Sniha Bhagawati | Lead, Business Strategy and Analytics | ETML : Every business shares a common need wrt performance marketing: To scale campaigns aggressively while keeping their CAC under control. This article delves into how the ETML team accomplished …
By Mayank Tak | Sr. Manager, Business Innovation | ETML : For any lead generation business, the most crucial digital step is leveraging the search inventory of Google. Crafting successful search campaigns ensures visibility to potential customers actively seeking products …
By Ayush Pateria | Lead, Business Strategy & Analytics | ETML : In the ever-evolving landscape of online marketplaces, businesses are constantly seeking innovative strategies to boost their visibility and revenue. This struggle led us to a new experiment that …
By Vipul Jain | Lead, Business Strategy & Analytics | ETML : In the competitive dynamics of the Middle East market, a new-age eyewear brand has set its sights on a groundbreaking strategy to boost up its presence. By introducing …
Manu Gupta, VP, Business Innovations Today, data is the backbone of all business decisions. Deriving meaningful information and insights from varied data sets help a business take actions based on concrete know-how about their customers. In a digital world, our …
Welcome to our comprehensive guide on Facebook AR (Augmented Reality) ads, where we delve into the exciting world of interactive advertising. In this article, we will explore the immense potential of AR ads, discuss their benefits, and provide you with …