India's only “Performance First Mindset” creative agency combining the strengths of technology with human creativity
We design Performance Creatives that convert
digital disruptor brands
who trust us
performance creative frameworks and data models
and more improvement
in conversion rates
For performance first creativeRequest Creative Screening
Leading digital disruptor brands for whom we optimised creative, and growth
Why choose ETML studio over any traditional
to quickly experiment and scale the right creative
to rely on data based optimisation calls over intuition
to focus on winning customers over awards
In the era of broad targeting, creative has become an important lever to optimise the performance of AI driven campaigns.
Here is how at ETML studio, we design creative to do much more than just communicating with the right audience.
1Identifying right audience which converts
Improvement in CTR
Reduction in CAC
Challenge: To identify “Blue Collared Employees” via automated Google UAC (Universal App Campaigns) with no audience settings available for a leading Fintech App
To know how creative helped us to only bring the right audiences in the funnel:
2Identifying right product which acquires
Increase in NCA
Contribution in NCA
Challenge: An interesting but not important product category of meat spread was being ignored by algorithms of automated campaigns when compared to focus categories for a meat delivery app
To know how creative helped to bring out the “Hidden Product Category” to be the fastest growing category in acquisitions:
3Identifying right inventory which delivers
Increase in leads in Instagram
Reduction in CPL
Challenge:To divert budget from Facebook to Instagram while running automated placement in campaigns for a Home Painting Solution lead-gen brand .
To know how we used creative to divert budget to performing inventory without compromising CPM:
We know the nuances of performance creatives and experiment with
agility across 50+ dimensions of
Without ETML Studio
With ETML Studio
“Performance creative requires a different mindset driven by data and fueled by innovation which we found at ETML Studio.
They understand performance like no one does and that's clearly visible in their creative approach as well which prioritise conversion over anything. Their balanced team of bright creative minds, data engineers and performance marketers deliver beyond creative; they deliver business insights and scaling opportunities wrapped in creative.”
Mr. Prathamesh Dembla
Growth Leader (Ex Head, Growth at Licious, Milk Basket)
Rather than believing in “It doesn't give me a kick”, we go by
poor” while deciding on a creative.
Our advanced creative dashboards leverages the power of data analytics to uncover
insights, optimize campaigns, and drive ROI.
Ad Fatigue Monitoring Framework to ensure ad strength is maintained
with daily reports of creative asset performance
Want to achieve the maximum potential of digital advertising?
Get your digital creative screened via our proprietary creative frameworks and immediately identify the creative roadblocks holding your growth.
Here is what all we deliver during creative screening:
- 2-3 data based insights to immediately unlock growth
- Conducted by best creative minds along data engineers and performance experts
- Competitors’ creative mapping