By Pulkit Joshi | Lead - Business Innovations | ETML : In today's competitive digital landscape, crafting compelling ad copies is essential for grabbing user attention and driving conversions. But let's face it, creating top-notch ads can be a challenge. …
Blog Posts
By Ayush Pateria | Senior Manager - Client Success | ETML : One of the most complex tasks about launching a new category on Amazon, especially in a product category like protein powder, the competition is cutthroat. In this blog, …
By Raghav Kansal | Founder and CEO | ETML : As a CMO or founder, you've likely encountered the question of whether to invest in advertising on brand keywords. The decision isn't straightforward, as it involves balancing several factors. Here’s …
By Deyali Das | Manager, Client Success | ETML : In today's blended world of physical and digital experiences, consumers meticulously research a product online before heading to an offline store to make the purchase, or vice versa. …
Gone are the days of static, one-size-fits-all branding campaigns. Today's consumers navigate a winding path to purchase, demanding brands to be present at every crucial touchpoint. The key? A dynamic, multi-channel approach that leverages the power of engaging video content. …
For e-commerce businesses, Amazon Prime Day is a goldmine. It’s a massive sales event attracting millions of deal-hungry shoppers, making it a prime opportunity to boost your brand visibility and skyrocket your sales. But with such a high volume of …
By Kartik Sharma | Lead, Business Strategy & Analytics | ETML : Have you ever felt like you're optimizing your marketing campaigns in the dark? You track events, but your KPIs seem lightyears away. This is a common struggle, especially …
The e-commerce landscape is a dynamic frontier, brimming with both opportunity and challenge for businesses of all sizes. In this digital age, where customers can find anything with a click, picking the right tools to reach your target audience is …
By Vipul Jain | Lead, Business Strategy & Analytics | ETML : Marketing campaigns booming, social media buzzing – but sales figures remain stubbornly flat? You're not alone. Many businesses offering Cash on Delivery (COD) face a frustrating reality: a …
By Kartik Sharma | Lead, Business Strategy & Analytics | ETML : Running an e-commerce business is tough. Between managing inventory, crafting compelling marketing campaigns, and keeping up with the latest trends, it can feel like there just aren't enough …
By Gagandeep Singh Bisht | Senior Manager, Digital Branding and Communication | ETML : Amid the changing dynamics of the advertising world, the chase to cost efficiency is a perpetual journey. With objectives ranging from having the higher engagement to …
By Himanshu Singh | Senior Manager, Business Innovation | ETML : In the vast domain of digital advertising, the ability to effectively reach your target audience is the most vital part. Google search is one such inventory that casts its …
By Sniha Bhagawati | Lead, Business Strategy and Analytics | ETML : Every business shares a common need wrt performance marketing: To scale campaigns aggressively while keeping their CAC under control. This article delves into how the ETML team accomplished …