Key challenge we have solved
Realtime mapping of leads with campaign source and end-revenue
“Using ET Medialabs’ tools and technologies, we were able to scale up the performance of our search channels by 240% within 3 months”
– Kapil Tyagi | Co-founder, Edureka
Key Challenge we have solved
Realtime mapping of leads with campaign source and end-revenue
Using ET Medialabs' tools and technologies, we were able to scale up the performance of our search channels by 240% within 3 months”
– Kapil Tyagi | Co-founder, Edureka
Benefits
Ads Automations
Access to Facebook and Google APIs enables us to automate media buying with intelligent algorithms to substantially increase ROI and successfully put ads on auto pilot with 24*7 optimization to drive the best results
Intent Based Optimization
Our algorithm discerns customer intentions by coupling psychographic and demographic information with time of day, content a person engages with, their specific interest on that page.
Qualitative Optimization
Our algorithms optimize with performance data, not arbitrary rules. With clear understanding of the sales feedback loop of user acquisition, engagement, CLV along with custom attribution modeling
Personalized Ads
We will be simultaneously promoting various audiences as well as multiple creative and will map the best performing campaign to the audience and will scale on the best performing campaigns
In India, 75% of PPC budgets are being wasted on wrong targeting still today
Search Ads
Advertise via Google, Bing & Yahoo Search Ads to boost high intent traffic for capturing lowest hanging sales
Display Ads
Leverage relevant users from machine curated placements to scale up your sales to next level
Retargeting Ads
Bring back 97% of your visitors and obtain high conversion rates
Social Ads
Help your most awaited customer discover you on Facebook and Instagram
Video Ads
Advertise on You Tube to stay ahead of your competitors
Mobile Ads
Reach out to a wider audience with varied interests and demographics
Hypotheses
Current and previously-run campaigns are studied, analyzing your business intent and lead generation strategies.
For Google Search, an exhaustive list is formulated after carefully collating data and consequently drawing patterns from search trends and search volumes. The clustering is done such that the keywords closely matching to each other are grouped together in one cluster.
The performance of creatives is then closely observed and accordingly, the budgets are dynamically distributed across them, so that we extract optimal ad performance.
Ad Unit Personalization and Landing Page Optimization
For Facebook and Display, we map the creatives to the relevant audience personas and personalize them for better conversions.
Conversion is all about landing pages catching the maximum number of eyeballs and serving the exact purpose of the search. We monitor user behavioral response and suggest changes to optimize the page content accordingly.
Insightful API based Reporting
Are you seeing your leads fluctuate every month, making it hard to maintain your lead rate? We build custom reporting for you.
Lead Scoring
Lead Scoring is an artificial intelligence powered methodology used to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in your products or services through sales – marketing feedback loop mechanism
Strategising Growth through Analytics: Improving overall system efficiency for Mamaearth
Getting it ROIght through Growth Advertising for Slurrp Farm
2X Scale In a Quarter While Keeping CAC Under Guardrail Across Several Categories
Driving Full Funnel Awareness For Kapiva's Newly Launched Skin Foods Glow Mix.
“The team at ET Medialabs was a delight to work with. Their data-led approach, top-notch standardized reporting, and sharp analysis made the launch of Kapiva’s Skin Foods a success. With them, we were also able to build strong awareness for the brand.”
“Their sharp data-led approach and intrinsic understanding of performance marketing channels has helped us in acquiring quality customers and scaling up our marketing efforts.”
“With them, ET Media Labs we've learned a lot about how people use our site and what stops them from trying our product.”
“If you're serious about getting the best results, then they are the number-one choice undoubtedly.”
