Business Opportunity Analysis

We enquire and understand your business goals to the core and the hurdles that came in the way of your sales incentives. This helps us plan insightful strategies by getting into your shoes.

Current and previously-run campaigns are studied, analyzing your business intent and lead generation strategies.

Research on Personas, Keywords, Lead Forms and Ad Units

Our primary focus is to identify the target persona based on the reports generated by the previously-run campaigns and the goals you define.

For Google Search, an exhaustive list is formulated after carefully collating data and consequently drawing patterns from search trends and search volumes.

The performance of creatives is then closely observed and accordingly, the budgets are dynamically distributed across them, so that we extract optimal ad performance.

Execution based on Research

For Facebook and Display, we map the creatives to the relevant audience personas and personalize them for better conversions.

We also monitor user behavioral response and suggest changes to optimize the landing page content accordingly.

Insightful API based Monitoring and Reporting

Are you seeing your leads fluctuate every month, making it hard to maintain your lead rate? We build custom reporting for you.

Lead Scoring

Lead Scoring is an artificial intelligence powered methodology used to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in your products or services through sales – marketing feedback loop mechanism