How The Whole Truth Foods achieved unprecedented growth on Amazon Ads, Increasing its ROAS by 57%
The Whole Truth is a 100% clean label brand that aims to rebuild the world’s trust in food through its 100% clean products & honest packaging. The brand started with protein bars and later introduced many different product lines, has grown exponentially, despite being a relatively new player, on the back of its high quality product base and loyal customer.
However, it had hit a roadblock with its Amazon growth rate becoming stagnant with the brand’s SOV, in the category, on Amazon.
The objective for the brand was clear, which is to align the advertising strategy on Amazon in a way that will lead to a positive impact toward the overall organic brand growth on Amazon.
This was pronounced further in two ways:
-To increase the overall month on month revenue at an optimum ROAS (pre defined)
-To increase market penetration with a category wise approach, starting with Protein bars, first flagship product range by The Whole Truth.
Read the detailed case study to understand the brilliant strategy behind how The Whole Truth Foods cracked Amazon Ads to achieve exceptional growth.
- INDUSTRY BUZZ:
Google recently announced more AI-powered ad products, including generative AI in PMax, enabling advertisers to develop creative assets and headlines through natural conversations with AI. Google now plans to show AI-generated ad content across its platforms, testing AI-based search experiences like ‘AI Snapshot’ and providing AI generated summaries and sponsored links in search results.
This update comes at a time when marketers all around the world are struggling with the opaque algorithms that run at the backend of PMax campaigns that also limits the granular reporting of such campaigns. In this article, Google also addresses the concerns of marketers around privacy, ad frauds and delves further into many more details.
Amazon incorporates AI to help brands write product titles, descriptions and listing details
Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings with an eventual goal of delivering better results.
Historically the task of creating product listing, bullet points, descriptions was a time consuming process and Amazon plans to alleviate the workload of brands by streamlining all the hefty process into one simple and single step.
How these Meta updates can help marketers to increase their Meta ads optimization efficiency
Meta in its latest series of updates released a couple of features that will help brands to improve not only their ad execution efficiency but also their overall approach to Meta Ads. From allowing to schedule dynamic budget changes for period peaks to making AB test available for catalog ads, from allowing marketers to set up reminder ads for its consumers to introducing newer ways to create product sets for catalog sales campaigns.
- ETML SPEAKS:
Attribution Trap: Complex world of attribution where the simple data truths lie
In today’s world, where all brands are going omnichannel, the consumer journeys are becoming more and more non linear, and are definitely not limited to one device, channel or platform.
With brand’s going full throttle in their approach of going omni channel, it has become critical for growth marketers to understand the complexity of assigning the right or rather correct attribution to the right source/sources of conversion.
Being a brand of today’s time, it is important to understand the nuances of each of the attribution models because that’s the only way to avoid falling into any attribution traps. In this blog, we discuss the common attribution traps which arise outside the world of ad-panels and analytics and how growth marketers can build a robust system to handle them. We also discuss a few important traps that marketers should look out for:
-Cancellation Error Trap
-Omni-channel Attribution Trap
-Cross device Attribution Trap
- DATA & ANALYTICS:
Addressing some common concerns and busting myths about Google Analytics4
In our past editions, we have discussed at length about Google Analytics, the issues that come with it and even the struggle that marketers are dealing with while navigating the business and consumer data for their businesses.
In this article, featuring an interview of Russ Ketchum, Product Director, Google Analytics, he discusses GA4 in detail, addresses some major concerns and even goes on to bust a few myths for growth marketers. He further delves into what are ‘explore modules’ and Google’s emphasis and focus on working implementing ‘use case parity’ with GA4.
- GROWTH STACK:
AR Ads on Meta: Unlocking the Potential of Interactive Advertising to improve CR%
Augmented Reality (AR) ads on Facebook offer a revolutionary way to engage with your audience. By blending physical and digital worlds, AR Ads allows users to visualize products in their real-world environment and make informed purchasing decisions.
Brands across the world are adopting these ads on the back of its performance. Many brands have significantly improved their conversion percentages by leveraging AR ads by Meta. Apart from this, other benefits of these ads are:
-Enhanced user engagement
-Improved ad performance
-Brand differentiation
Read the full article in detail to understand how to leverage these revolutionary ads for your brand effectively.
In today’s digital world, brands cannot ignore the subtle nudge that needs to be given to consumers at each step on their journey to transact with the brand.
From finding the perfect harmony between email and push notification strategy to eventually using this strategy to not only increase sign ups, lead form completions, but also recovering abandoned carts, thai article discusses in detail, the ultimate strategy that brands can deploy to ace this game.
