From dreams to reality: How The Sleep Company cracked the code of success in a competitive category. Get exclusive insights from Ripal Chopda, The Sleep Company, CMO, on ETML Growth Tales. …
Author: ETML
By Sniha Bhagawati | Lead, Business Strategy and Analytics | ETML : Every business shares a common need wrt performance marketing: To scale campaigns aggressively while keeping their CAC under control. This article delves into how the ETML team accomplished …
By Mayank Tak | Sr. Manager, Business Innovation | ETML : For any lead generation business, the most crucial digital step is leveraging the search inventory of Google. Crafting successful search campaigns ensures visibility to potential customers actively seeking products …
By Ayush Pateria | Lead, Business Strategy & Analytics | ETML : In the ever-evolving landscape of online marketplaces, businesses are constantly seeking innovative strategies to boost their visibility and revenue. This struggle led us to a new experiment that …
By Vipul Jain | Lead, Business Strategy & Analytics | ETML : In the competitive dynamics of the Middle East market, a new-age eyewear brand has set its sights on a groundbreaking strategy to boost up its presence. By introducing …
Navigate a Cookieless World with First Party Data Mastery : See how ETML activated first party data for a Fintech Unicorn app delivering 40X growth in acquisitions at 50% reduced CAC …
Discover what it takes to make the right Noise, India’s largest bootstrapped D2C company Decode the secrets that transformed Noise into a success story. Discover the most valuable insights from an exclusive conversation with Gaurav Mehta, Noise CMO, on ETML …
2023 in Review: ETML’s highlights of the year gone by The year 2023 is a testament to the ever evolving landscape of brands treading the growth marketing and advertising world. While some brands stuck to the safe channels of marketing, …
How Collaborative Ads by Meta can allow you to unlock a new and relevant funnel for your business: Achieve 10%+ median increase on Attributed conversion In the ever evolving landscape of Growth, brands are often on the lookout for new …
How The Whole Truth Foods achieved unprecedented growth on Amazon Ads, Increasing its ROAS by 57% The Whole Truth is a 100% clean label brand that aims to rebuild the world’s trust in food through its 100% clean products & …
Manu Gupta, VP, Business Innovations Today, data is the backbone of all business decisions. Deriving meaningful information and insights from varied data sets help a business take actions based on concrete know-how about their customers. In a digital world, our …
Welcome to our comprehensive guide on Facebook AR (Augmented Reality) ads, where we delve into the exciting world of interactive advertising. In this article, we will explore the immense potential of AR ads, discuss their benefits, and provide you with …
By Vibha Singh | Director – APAC This content has been inspired from the work of Jagadeesh J, VP – Digital Marketing & Growth, Unacademy What is attribution ? Think of a football game and visualize the position of all …