Deep dive into Mamaearth’s winning D2C formula : From lookalike clutter to market leader, learn about their growth secrets with ETML Growth Tales Get exclusive insights from Abhishek Gupta, Sr. VP, Mamaearth and Raghav Kansal, CEO and Founder, ETML on …
Author: ETML
For e-commerce businesses, Amazon Prime Day is a goldmine. It’s a massive sales event attracting millions of deal-hungry shoppers, making it a prime opportunity to boost your brand visibility and skyrocket your sales. But with such a high volume of …
By Kartik Sharma | Lead, Business Strategy & Analytics | ETML : Have you ever felt like you're optimizing your marketing campaigns in the dark? You track events, but your KPIs seem lightyears away. This is a common struggle, especially …
The e-commerce landscape is a dynamic frontier, brimming with both opportunity and challenge for businesses of all sizes. In this digital age, where customers can find anything with a click, picking the right tools to reach your target audience is …
By Vipul Jain | Lead, Business Strategy & Analytics | ETML : Marketing campaigns booming, social media buzzing – but sales figures remain stubbornly flat? You're not alone. Many businesses offering Cash on Delivery (COD) face a frustrating reality: a …
By Kartik Sharma | Lead, Business Strategy & Analytics | ETML : Running an e-commerce business is tough. Between managing inventory, crafting compelling marketing campaigns, and keeping up with the latest trends, it can feel like there just aren't enough …
Explore how Unilever’s "Acne Squad" journey from launch to triumph was rooted by a ROI focussed strategy since day 1 meticulously planned and executed by ETML …
By Gagandeep Singh Bisht | Senior Manager, Digital Branding and Communication | ETML : Amid the changing dynamics of the advertising world, the chase to cost efficiency is a perpetual journey. With objectives ranging from having the higher engagement to …
By Himanshu Singh | Senior Manager, Business Innovation | ETML : In the vast domain of digital advertising, the ability to effectively reach your target audience is the most vital part. Google search is one such inventory that casts its …
How solving omnichannel attribution helped Atomberg to supercharge its business growth : From D2C Online D2C Website to Offline Retail - ETML solved omnichannel marketing and attribution for Atomberg, driving business growth, both online and offline …
From dreams to reality: How The Sleep Company cracked the code of success in a competitive category. Get exclusive insights from Ripal Chopda, The Sleep Company, CMO, on ETML Growth Tales. …
By Sniha Bhagawati | Lead, Business Strategy and Analytics | ETML : Every business shares a common need wrt performance marketing: To scale campaigns aggressively while keeping their CAC under control. This article delves into how the ETML team accomplished …
By Mayank Tak | Sr. Manager, Business Innovation | ETML : For any lead generation business, the most crucial digital step is leveraging the search inventory of Google. Crafting successful search campaigns ensures visibility to potential customers actively seeking products …