In the ever evolving landscape of Growth, brands are often on the lookout for new levers to deliver growth to their business. One such avenue that has taken the industry by storm is Collaborative Ads by Meta. These particular ads by Meta allow brands and retailers to collaborate with an aim to reach a wider audience with an aim to achieve higher ROI by letting brands to advertise their products and send consumers directly to the retailers’ websites/apps to shop.
We, at ETML, have worked on creating an extensive guide that can help brands like yours to understand and leverage these collaborative ads better for your business growth. In this advanced guide we discuss:
-Retailers Directory
-Key features and results
-How to create collaborative ads and many more
To know more about the download this guide and unlock a completely new funnel to achieve significant business growth.
- INDUSTRY BUZZ:
Meta’s efforts with its latest update around reels may result in better ad performance for marketers
As people throughout the world engage more and more with reels both on facebook and Instagram, Meta in its latest series of updates is trying to build a way to make Reels more engaging for users and effective for brand’s looking to leverage reels for ad performance.
The tech giant has released features to boost engagement and better ad performance by leveraging reels including collection ads, multi-destination reels carousel ads, and with the swipe left functionality. This can help simplify the campaign creation process and may potentially result in higher quality conversion and ad performance.
With collection ads being tested for Facebook reels, Meta has also rolled out a multi-destination call to action feature for reels that can allow brands to direct potential customers to multiple product pages via images. Swipe left functionality will also enable people to swipe to find more about products they are interested in and will overall help the campaigns perform better to deliver higher sales.
Amazon Ads introduces AI generative image feature to boost ad performance
Amazon Ads in its latest update has launched the generative AI feature with an aim to boost ad performance. The said feature will be made available to select advertisers and it is expected to improve the CTR by almost 40% and the effect of this can also be observed with the funnel becoming stronger.
An advertiser can just select their product in the Amazon ad console and generate lifestyle backgrounds for their products. Written prompts can also be explored within the feature. This update has come at a time when generative AI is at its peak and is likely to work wonders for brands who do not have extended creative support but will work great for even bigger brands who are always on the lookout for improving and experimenting to improve their ad performance.
- ETML SPEAKS:
Get complete data visibility for your business with AI powered full funnel dashboards
In today’s digital landscape, data is the key driver that can make or break how your business fares in the category and amidst competition. It allows for better decision making and brands to understand consumers and chart out their growth journeys.
With the vast and scattered data available, brands often struggle to get a holistic picture of their business. This is where ETML, with its proprietary data stitching tool, comes in to solve the challenge for marketers. Read the full blog to understand how brands can streamline data analysis by creating unique workstations for clients, pulling real-time data from different platforms, allowing custom breakdowns for a deeper analysis. We further discuss how automated dashboards can play a crucial role in analyzing campaign performance, creative insights and optimizing for better ROI for brands.
- DATA & ANALYTICS:
Google Ads rolls out new tool for centralized access to all first party data
First party data has always been crucial for businesses to plan, optimize and measure campaign’s success. Google Ads in its recent developments has launched a new tool that allows advertisers to manage their first party data in one place.
The new tool- Google Ads Data manager will initially be only available on Google Ads.
This tool can actually help markets analyze and use consented first party data from different sources without needing to look elsewhere. This update will be made live in early months of 2024 and comes at a time when many advertisers have been manually integrating their first party data and offline conversions into the system.
- GROWTH STACK:
Marketers can now unlock completely new traffic on Performance Max with search themes
Google ads has launched a new beta called “Search themes” for marketers around the world to leverage their Performance Max campaigns with an aim to unlock a completely new yet relevant traffic. Thus works as an easy way to guide Pmax campaigns to serve on placements that you may not be reaching yet.
With Search themes, you can fill in gaps by adding information about your business that you expect to perform well which will guide the campaigns to identify even better placements. Hence, by combining your intelligence with Google’s AI, marketers across the world can expand their reach on all channels including search.
Leverage Performance Branding to increase your Brand Awareness by almost 3x
Measurements and quantification of brand performance has become a primary concern for many marketers in today’s digital world. Brands want to establish the ROI of their branding spends and we, at ETML, have been working closely with India’s leading unicorn brands to establish just that. With Performance Branding, brands now can identify a comprehensive strategy by leveraging the most relevant audience cohorts along with a full funnel stitched data that will help them observe and understand the impact of branding.
Read the full article to get actionable insights into the world of Performance Branding to not only increase awareness but also grow your business.
