Meta, the parent company of Facebook, Instagram and many other platforms has recently updated its user location targeting option in its latest updates related to the Meta Ads. This update comes at a time when most advertising platforms are automating …
Blog Posts
ET Medialabs, India’s leading and fastest growing Growth Advertising and Analytics company for digital-first brands, has proudly declared its status as a verified partner of Amazon Ads. This notable collaboration will grant ET Medialabs’ esteemed clientele unrestricted access to Amazon’s advertising …
By Praduman Gupta | Senior Manager – Client Success If you think, you can scale the Qualified SQLs by simply scaling your budget on performing digital campaigns, this won’t be the best approach beyond a point even if you articulate …
By Himanshu Singh | Lead, Business Innovations | ET Medialabs How integrating first Party Data in the Ad-panel without any tech support is a must step for every Lead-Gen/B2B client For any lead-gen client, it becomes extremely important to not …
By Mayank Tak | Lead, Business Innovations | ET Medialabs Imagine a scenario where you have less than 1 lakh budget per month to run 300+ search campaigns: How would you ensure that you get the best results as each campaign …
By Sujith Raju Ambati | Lead, Business Strategy & Analytics In Meta, structuring “Interest & Behaviour” audiences in a fashion where audiences are mutually exclusive gives you great scope of scaling without hampering CAC. But let’s understand how missing this …
Automating Whatsapp Business services increased Conversion% and established a successful lead funnel
By Praduman Gupta | Lead, Business Strategy & Analytics While handling the performance for a “Home Painting” brand, we realized that conversion of enquiries to leads gets severely impacted once you start scaling the system. For scaling the system effectively, …
By Aisha Ahmad | Lead, Business Strategy & Analytics How focussing on “Hidden” Categories or Products for a D2C brand can improve New Customer Acquisition by 20% While running a D2C business, there are always a few top “Hero Items” …
Over the years, the digital marketing space has been dominated by a few key players, namely Meta (formerly Facebook) and Google. These two companies have been instrumental in shaping the way we use the internet, from the way we consume …
By Sujith Raju Ambati | Lead, Business Strategy & Analytics Have you ever heard of the high-intent search inventory delivering poorer than the “Branding first” YouTube inventory? Challenge While scaling the lead campaigns for an “Indian Music Classes” brand in …
By Vasu Narayan| Lead, Business Strategy & Analytics Challenge When an Eyewear brand, with an AOV in the range of 3-4K, launched an attractive EOSS (End of Season Sale) in July and they immediately got a spike of 5% in …
Search ads are a form of online advertising where ads are displayed alongside search engine results pages (SERPs) when someone searches using keywords relevant to the advertised products or services. The purpose of search ads is to drive more traffic …