By Sujith Raju Ambati | Lead, Business Strategy & Analytics In Meta, structuring “Interest & Behaviour” audiences in a fashion where audiences are mutually exclusive gives you great scope of scaling without hampering CAC. But let’s understand how missing this …
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Automating Whatsapp Business services increased Conversion% and established a successful lead funnel
By Praduman Gupta | Lead, Business Strategy & Analytics While handling the performance for a “Home Painting” brand, we realized that conversion of enquiries to leads gets severely impacted once you start scaling the system. For scaling the system effectively, …
By Aisha Ahmad | Lead, Business Strategy & Analytics How focussing on “Hidden” Categories or Products for a D2C brand can improve New Customer Acquisition by 20% While running a D2C business, there are always a few top “Hero Items” …
Over the years, the digital marketing space has been dominated by a few key players, namely Meta (formerly Facebook) and Google. These two companies have been instrumental in shaping the way we use the internet, from the way we consume …
By Sujith Raju Ambati | Lead, Business Strategy & Analytics Have you ever heard of the high-intent search inventory delivering poorer than the “Branding first” YouTube inventory? Challenge While scaling the lead campaigns for an “Indian Music Classes” brand in …
By Vasu Narayan| Lead, Business Strategy & Analytics Challenge When an Eyewear brand, with an AOV in the range of 3-4K, launched an attractive EOSS (End of Season Sale) in July and they immediately got a spike of 5% in …
Search ads are a form of online advertising where ads are displayed alongside search engine results pages (SERPs) when someone searches using keywords relevant to the advertised products or services. The purpose of search ads is to drive more traffic …
What is ChatGPT and how is it going to impact Marketing? Developed by OpenAI, ChatGPT is an NLP technology that enables users to engage in conversations with a machine. This technology can be utilized in a variety of marketing endeavors, …
By Raghav Kansal, CEO & Founder, ET Medialabs Performance marketing, traditionally has been about bringing your product in front of the right TG at the right time, leveraging the power of data & advertising channels like Meta Ads, Google Ads, …
Branding vs Performance is an age old debate, with many brands still struggling to strike the right balance between the two. A branding campaign is a golden opportunity for you to build, or rebuild your brand’s image in the mind of the …
Google’s recent update will make ads more distinguishable. Google is redesigning search ads with new visual elements that emphasize company names and logos. Google is making changes to search ads, such as removing the “ad” label and adding business names …
How to Setup Google Analytics 4 ( GA4 ) – A Complete Guide Implementing GA4 on your Website How to move FROM Enhanced Ecommerce tracking TO GA4 ecommerce tracking with Google Tag Manager In this guide I will explain to …