2023 in Review: ETML’s highlights of the year gone by
The year 2023 is a testament to the ever evolving landscape of brands treading the growth marketing and advertising world. While some brands stuck to the safe channels of marketing, many others looked out for newer and innovative levers to deliver growth to their business
In 2023, we, at ETML, made it to even higher peaks in our journey of delivering sustainable growth to the leading brands of India and around. We worked closely with some of the leading unicorn and digital disruptor brands of the country in their quest to achieve the desired growth. Here’s a glimpse of how the year 2023 unfolded for us at ETML, India’s leading Growth Advertising & Analytics agency.
ETML took over the digital mandate of 50+ brands in 2023, Lenskart, Impact Guru, Manipal Hospitals many more:
In the year 2023, ETML onboarded 50+ partner brands, making it the agency of choice for brands belonging to diverse categories like Beauty & wellness, Health, Fashion, Ed-tech, BFSI and many more.
ETML expands to Middle East after a successful launch in the APAC region:
In early December, ETML became one of the first homegrown agencies in India to successfully launch its office in the Middle East with an aim to cater to the demand coming out of the region for a high quality performance marketing partner. This move comes after the agency has already seen significant business success in the APAC region after setting up its office in Singapore last year.
With this, ETML now proudly holds 4 offices to service its partner brands across Delhi, Noida, Singapore, and Dubai.
Unlocking fresh revenue streams for brands via CTWA – ETML became the highest spending agency in India
Having overseen the highest spends on Meta’s WhatsApp (CTWA) campaigns for a single client, ETML topped the list when it comes to its expertise in not only identifying but also utilizing the latest ad products in the market.
The agency also released its official guide by summarizing all its insights into an advance manual which aims to help lead-gen & e-commerce enterprises tap into fresh revenue streams on WhatsApp.
To know more about the success of CTWA campaigns in context to some of the leading brands in India, click here and convert all those untapped users beyond the website for your business.
Winning big in Industry-Wins Google Premier Partner Award earlier this year:
ETML won the prestigious Google Premier Partner Award in Feb this year in the brand awareness category for its work on the launch of Skin Foods – Glow Mix by Kapiva.
The Premier Partner awards highlight excellence in digital marketing and showcase Premier Partners that help drive results for clients using Google Ads.
The agency’s win in this highly sought after category along with being finalists in 4 other categories is a testament to the expertise it holds in the growth marketing space.
ETML has also been announced as finalist in multiple categories in the upcoming Google Premier Partner awards to be held in Mumbai in the month of Feb, 2024.
Sounding success of Growth Tales by ETML, a growth marketing podcast ft. experts from the industry:
The first episode of Growth tales by ETML ft. Shradha Tripathi, Head of Revenue, Slurrp Farm was widely appreciated by the industry and is inching towards hitting that 1 lakh+ views soon. Watch the conversation here to decode the digital success of Slurrp Farm and what sets it apart.
The agency has already shot its upcoming episodes with the head of divisions of leading brands in the country. To name a few. Gaurav Mehta, CMO, Noise and Ripal Chopda, CMO, Sleep Company are the upcoming episodes to watch out for.
Growth Tales by ETML is one of its most sought after initiatives where Raghav Kansal, Founder & CEO discusses a variety of topics from Digital growth to sustainable solutions, and everything in between, alongside leading experts from the industry which will help brands drive their revenue in a competitive digital world.
Solving Omni Channel Attribution for Atomberg technologies:
Working with ETML to solve their Omni Channel Attribution, many leading brands were able to re-evaluate the impact of digital efforts and each channel effectively which helped them in their respective 10-100 journeys. For instance, ETML worked extensively with Atomberg Technologies to solve Omni Channel Attribution For India’s fastest growing consumer durable brand.
By incorporating this, Omni Channel retail brands can be equipped for:
-Robust Predictable modeling on scalability via advertising for sales done not just through digital directly but any channel like marketplaces, brand outlets or offline retail chains.
-Also, having both first click & last click visibility helps scaling & optimisation opportunity at the right time to derive maximum return on ads spend.
Integrating Innovation at every step-working around first party data, AI, and CTWA:
As focus on user privacy becomes much more pronounced, ETML has been at the forefront of prioritizing first-party data and its utilization for all its partner brands in order to deliver high quality growth. Emphasizing and integration of first party data and trackers in place is where the agency is inching towards.
Another big intervention that was seen in every vertical at ETML is the integration of AI and the magnitude in which it can accelerate growth for brands. The transformative scope which Artificial Intelligence holds can truly be seen in the agency’s work.
Lastly, the agency did some phenomenal work for the leading enterprise brands in the country and delivered unmatched results. Click here to know more about ETML’s work around Click to WhatsApp Ads.
Emphasis on Holistic growth solutions-Performance Creatives, Digital Branding, and Advanced Analytical solutions:
In alignment to its vision to become the leading growth marketing & analytics agency in the country, ETML grew its verticals of performance creatives, digital branding and advanced analytics in the year 2023. Commenting on this, Raghav Kansal, Founder & CEO, said, “We are hyper focused on developing AI & Technology first, high impact growth solutions that actually move the needle for the brands we work with. Given our deep expertise in tech, data & marketing, we are uniquely positioned to become one of the most sought after new age marketing agencies.”
Lastly, in the spirit of holidays, we want to say thank you for supporting us in this journey and being an active reader of ETML Growth Notes, your monthly dose from the world of Growth Advertising & Analytics.
