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#1 Ad Strategy Session

NIIT Nguru- B2B Lead Generation Case Study

Summary

Helped improve the quality of online generated leads by 67%

NGuru wanted to market its School Learning Solutions like interactive classrooms, education resource planning, skills improvement aids, etc across pan India. To start with, they had requested for a strategy to reach out to the key decision makers of major educational institutions ranging from schools to universities and get high quality leads. They also wanted to build brand equity in the industry.

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Challenges

  • Drive Quality leads – Key decision makers of schools across pan India.
  • Create brand awareness among educational institutions.

Results

  • 47% reduction in cost per lead over campaigns without audience targeting
  • 70% bump in lead quality as we Identified and targeted distinguished leads successfully

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