By Raghav Kansal, CEO & Founder, ET Medialabs Performance marketing, traditionally has been about bringing your product in front of the right TG at the right time, leveraging the power of data & advertising channels like Meta Ads, Google Ads, …
Blog Posts
Branding vs Performance is an age old debate, with many brands still struggling to strike the right balance between the two. A branding campaign is a golden opportunity for you to build, or rebuild your brand’s image in the mind of the …
Google’s recent update will make ads more distinguishable. Google is redesigning search ads with new visual elements that emphasize company names and logos. Google is making changes to search ads, such as removing the “ad” label and adding business names …
How to Setup Google Analytics 4 ( GA4 ) – A Complete Guide Implementing GA4 on your Website How to move FROM Enhanced Ecommerce tracking TO GA4 ecommerce tracking with Google Tag Manager In this guide I will explain to …
Reaching your target audience effectively is one of the most difficult challenges you face as a marketer. In fact, the primary goal of digital marketing is to deliver the appropriate message to the appropriate audience. And in order to do …
WhatsApp – More than just a messaging app for Indians The messaging app WhatsApp is ranked as the fourth most used app worldwide. However, WhatsApp is more than simply a messaging app in India. In India, WhatsApp is used by …
Performance branding integrates the previously distinct fields of brand marketing and performance marketing. By working together and adopting a common mission and strategy, performance and brand can achieve their objectives more quickly and successfully. You can build your brand while …
In today’s competitive market, an organization’s brand image can be a powerful method of differentiation from the competition. A powerful brand image can increase sales volume and profits and give a personal touch to any product you sell. People’s perception …
Introduction Every business has jumped on the direct-to-consumer bandwagon in the digital era and is concentrating its D2C growth strategies on tech automation and digital advertising. D2C Brands focus on building relationships with its consumers and put a lot of …
Online marketing and associated systems that charge advertisers only after successful outcomes like leads, sales, clicks, and other conversions are referred to as performance marketing. Establishing goals and measurements, their performance, and their optimization in every marketing campaign are the …