By Mayank Tak | Sr. Manager, Business Innovation | ETML : For any lead generation business, the most crucial digital step is leveraging the search inventory of Google. Crafting successful search campaigns ensures visibility to potential customers actively seeking products …
Blog Posts
By Ayush Pateria | Lead, Business Strategy & Analytics | ETML : In the ever-evolving landscape of online marketplaces, businesses are constantly seeking innovative strategies to boost their visibility and revenue. This struggle led us to a new experiment that …
By Vipul Jain | Lead, Business Strategy & Analytics | ETML : In the competitive dynamics of the Middle East market, a new-age eyewear brand has set its sights on a groundbreaking strategy to boost up its presence. By introducing …
Manu Gupta, VP, Business Innovations Today, data is the backbone of all business decisions. Deriving meaningful information and insights from varied data sets help a business take actions based on concrete know-how about their customers. In a digital world, our …
Welcome to our comprehensive guide on Facebook AR (Augmented Reality) ads, where we delve into the exciting world of interactive advertising. In this article, we will explore the immense potential of AR ads, discuss their benefits, and provide you with …
By Vibha Singh | Director – APAC This content has been inspired from the work of Jagadeesh J, VP – Digital Marketing & Growth, Unacademy What is attribution ? Think of a football game and visualize the position of all …
By Vibha Singh | Director – APAC This content has been inspired from the work of Jagadeesh J, VP – Digital Marketing & Growth, Unacademy What is an attribution trap? With help of attribution, a digital marketer understands to assign …
By Vibha Singh | Director – APAC This content has been inspired from the work of Jagadeesh J, VP – Digital Marketing & Growth, Unacademy Complex world of attribution In today’s world of omni-presence of a brand, the consumer journeys …
By Gagandeep S Bisht I Sr. Manager, Digital Branding & Communication Google Ads, in its latest update, plans to provide better control to brands and advertisers over where their ads appear. This update comes at a time, especially when the …
As a marketer, dealing with rejected ads can be an exasperating experience. This frustration is particularly prevalent in the healthcare industry, where stringent regulations are in place to safeguard the public’s well-being. Understanding the reasons behind campaign rejections is crucial …
In recent years, voice search has emerged as a transformative force in the digital realm, revolutionizing the way people seek information and engage with technology. The widespread adoption of voice-activated devices and virtual assistants such as Google Assistant, Siri and …
Meta, the parent company of Facebook, Instagram and many other platforms has recently updated its user location targeting option in its latest updates related to the Meta Ads. This update comes at a time when most advertising platforms are automating …