2023 in Review: ETML’s highlights of the year gone by The year 2023 is a testament to the ever evolving landscape of brands treading the growth marketing and advertising world. While some brands stuck to the safe channels of marketing, …
Author: ETML
How Collaborative Ads by Meta can allow you to unlock a new and relevant funnel for your business: Achieve 10%+ median increase on Attributed conversion In the ever evolving landscape of Growth, brands are often on the lookout for new …
How The Whole Truth Foods achieved unprecedented growth on Amazon Ads, Increasing its ROAS by 57% The Whole Truth is a 100% clean label brand that aims to rebuild the world’s trust in food through its 100% clean products & …
Manu Gupta, VP, Business Innovations Today, data is the backbone of all business decisions. Deriving meaningful information and insights from varied data sets help a business take actions based on concrete know-how about their customers. In a digital world, our …
Welcome to our comprehensive guide on Facebook AR (Augmented Reality) ads, where we delve into the exciting world of interactive advertising. In this article, we will explore the immense potential of AR ads, discuss their benefits, and provide you with …
By Vibha Singh | Director – APAC This content has been inspired from the work of Jagadeesh J, VP – Digital Marketing & Growth, Unacademy What is attribution ? Think of a football game and visualize the position of all …
By Vibha Singh | Director – APAC This content has been inspired from the work of Jagadeesh J, VP – Digital Marketing & Growth, Unacademy What is an attribution trap? With help of attribution, a digital marketer understands to assign …
By Vibha Singh | Director – APAC This content has been inspired from the work of Jagadeesh J, VP – Digital Marketing & Growth, Unacademy Complex world of attribution In today’s world of omni-presence of a brand, the consumer journeys …
By Gagandeep S Bisht I Sr. Manager, Digital Branding & Communication Google Ads, in its latest update, plans to provide better control to brands and advertisers over where their ads appear. This update comes at a time, especially when the …
As a marketer, dealing with rejected ads can be an exasperating experience. This frustration is particularly prevalent in the healthcare industry, where stringent regulations are in place to safeguard the public’s well-being. Understanding the reasons behind campaign rejections is crucial …
In recent years, voice search has emerged as a transformative force in the digital realm, revolutionizing the way people seek information and engage with technology. The widespread adoption of voice-activated devices and virtual assistants such as Google Assistant, Siri and …
Meta, the parent company of Facebook, Instagram and many other platforms has recently updated its user location targeting option in its latest updates related to the Meta Ads. This update comes at a time when most advertising platforms are automating …