India is seeing rapid increases in both internet and smartphone usage. IAMAI (Internet and Mobile Association of India) produced a survey estimating that 346 million Indians engage in electronic transactions and use digital payments for online shopping.
Ever since the onset of the pandemic, disruption became the part and parcel of our lives. Owing to this fact, organisations adopted an online route to flourish in the market. This is how social media apps such as WhatsApp became increasingly popular for survival.
Over the past few years, online shopping has become the new norm for consumers. With an increase in the average customer spend, brands with their products are readily available to cater to their diverse and growing needs.
It is indeed an undeniable fact that consumers' preferences and demands are evolving and so are the industry dynamics. Due to this reason, their purchasing behavior is also changing. While buying from the desired platform, customers leave a trail of data that can be stitched together by companies to generate valuable info.
With the advent of digitalisation, technology is rapidly changing digital outsourcing hubs for a variety of services such as online advertising, social media marketing, and website design. As the web marketing industry increases, firms are embracing digital marketing, which offers significant benefits to scale business and attract new clients.