By Kartik Sharma | Lead, Business Strategy & Analytics | ETML : Running an e-commerce business is tough. Between managing inventory, crafting compelling marketing campaigns, and keeping up with the latest trends, it can feel like there just aren't enough …
Author: ETML
Explore how Unilever’s "Acne Squad" journey from launch to triumph was rooted by a ROI focussed strategy since day 1 meticulously planned and executed by ETML …
By Gagandeep Singh Bisht | Senior Manager, Digital Branding and Communication | ETML : Amid the changing dynamics of the advertising world, the chase to cost efficiency is a perpetual journey. With objectives ranging from having the higher engagement to …
By Himanshu Singh | Senior Manager, Business Innovation | ETML : In the vast domain of digital advertising, the ability to effectively reach your target audience is the most vital part. Google search is one such inventory that casts its …
How solving omnichannel attribution helped Atomberg to supercharge its business growth : From D2C Online D2C Website to Offline Retail - ETML solved omnichannel marketing and attribution for Atomberg, driving business growth, both online and offline …
From dreams to reality: How The Sleep Company cracked the code of success in a competitive category. Get exclusive insights from Ripal Chopda, The Sleep Company, CMO, on ETML Growth Tales. …
By Sniha Bhagawati | Lead, Business Strategy and Analytics | ETML : Every business shares a common need wrt performance marketing: To scale campaigns aggressively while keeping their CAC under control. This article delves into how the ETML team accomplished …
By Mayank Tak | Sr. Manager, Business Innovation | ETML : For any lead generation business, the most crucial digital step is leveraging the search inventory of Google. Crafting successful search campaigns ensures visibility to potential customers actively seeking products …
By Ayush Pateria | Lead, Business Strategy & Analytics | ETML : In the ever-evolving landscape of online marketplaces, businesses are constantly seeking innovative strategies to boost their visibility and revenue. This struggle led us to a new experiment that …
By Vipul Jain | Lead, Business Strategy & Analytics | ETML : In the competitive dynamics of the Middle East market, a new-age eyewear brand has set its sights on a groundbreaking strategy to boost up its presence. By introducing …
Navigate a Cookieless World with First Party Data Mastery : See how ETML activated first party data for a Fintech Unicorn app delivering 40X growth in acquisitions at 50% reduced CAC …
Discover what it takes to make the right Noise, India’s largest bootstrapped D2C company Decode the secrets that transformed Noise into a success story. Discover the most valuable insights from an exclusive conversation with Gaurav Mehta, Noise CMO, on ETML …