First Party Data:
The new era of Digital Advertising

Advertising giants have already taken decisions to phase out third party data with Chrome phasing out of third-party cookies and Apple's iOS privacy update. Marketers have to think afresh to make advertising relevant and profitable.

In this webinar, we explain how to break this humongous task in easy and actionable steps to provide right signal to your digital advertising with help of First Party Data.

05th Apr | 11am - 1pm | 2 hours

Fee: Rs. 500

Mr. Raghav Kansal

Founder & CEO, ETML

Meet Raghav Kansal

Founder & CEO, ETML. 15 Years of Experience in Digital Marketing & Analytics. IIT Alumnus. Enough done than said.

Raghav is the brain, blood and sweat behind ETML, India's leading digital advertising and analytics agency.

With a team of 200+ data experts, business analysts, performance marketers and communication enthusiasts, he has been instrumental in delivering growth to 500+ digital disruptor brands and top unicorns of India including Urban Company (UC), Mamaearth, Blinkit, Atomberg, Lenskart, Forest Essentials to name a few.

Being a data pioneer, ETML has already delivered advertising infrastructure built on First Party Data to several leading advertisers, much before the discussions of privacy-minded data strategy came into existence.

However, Raghav believes that now is the time to democratise the power of data from just a few monopolistic tech giants to each and every marketer.

Who should attend?

Anyone sitting on the wealth of First Party Data but don't know how to activate it to improve the results of digital campaigns, should attend this webinar.

Ideally, you can be the one responsible for the business growth of any new new age digital brand or traditional enterprise having ARR > $ 10 Mn:

The founders and CXOs
Directors and VPs
Growth Heads
Marketing heads and Brand Managers

You need not to necessarily have tech background to understand the nitty gritties of this webinar. Rather, the idea is to educate you with actionable pieces of First Party Data so you can go back to sensitise the internal digital stakeholders and uplift your online advertising results.

After the Webinar, you can AMA!

AMA stands for Ask Me Anything. It gives the attendees the opportunity to ask questions to the host and receive answers asynchronously. This helps the collective group in several ways:

By taking and answering questions asynchronously, more thoughtful questions are asked and more meaningful answers are given because no one is pressured for time

Attendees that are shy do not have to speak up in front of a crowd.

What all will be covered?

This webinar is designed to cover the A to Z of First Party Data activation completely from a marketer's point of view. The key deliverables will be the answers to common queries such as:

Long term strategic approach:

Centralising first party data across marketing, sales, customer support and data teams
Organising first party data to make it worth activating for digital campaigns
Decoding the need of investing in tech and people to enable the use of First Party data

Immediate doubts and confusion:

Is investing in CDP must to build First Party Data infrastructure?
Would it not suffice if Google's enhanced conversions and Meta's CAPI are activated?
How to make first party data available in ad-panels and then finally, how to utilise it to optimise the campaigns?

Bonus:

3 real world case studies of leading brands highlighting the process, implementation and impact of First Party Data activation

First Party Data: The new era of Digital Advertising