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The hotel aggregator used “Adbytzz”- ET Medialabs’ flagship tool to drive both App Installs and increase Bookings via the App
ZoRooms’s marketing approach was becoming increasingly mobile-centric. It wanted to reach the right people, increase mobile app installs by 4X and drive more revenue from app users while reducing the cost per install by 10%. They also wanted to build brand awareness in the industry.
ZoRooms split its campaign into 2 phases and partnered with ET Medialabs to execute a sophisticated targeting strategy.