Krishna Ayurveda's phenomenal 300% growth through data-driven initiatives

Krishna Ayurveda sources ingredients directly from farmers, educating them on organic farming practices to ensure sophisticated products. After stringent quality tests, these ingredients are processed and packed using automated, zero human touch filling lines. Their in-house R&D lab ensures unadulterated products and are continually expanding their range, offering over 100 high-quality Ayurvedic products addressing various health concerns like diabetes, thyroid, cholesterol, etc.

Krishna Ayurveda faced two primary challenges:

1. Scaling the account with minimal compromise on ROAS: They wanted to significantly increase their advertising reach and revenue while maintaining a high RoAS. The challenge was to scale efficiently without diluting the effectiveness of the ad spend.

2. Leveraging seasonal products: There was a pressing need to capitalize on seasonal demand for certain products. This required a robust strategy to ensure these products were effectively promoted during peak times, maximizing visibility and sales.

Strategic account scaling:

• A month-on-month expansion of product categories and Google inventories was implemented. This incremental scaling ensured that the budget increase was sustainable and aligned with performance goals.
• Developed distinct Performance Max (Pmax) and Search funnels to optimize potential conversions. The Pmax campaigns focused on maximizing reach and engagement across all of Google's advertising channels, while Search funnels were tailored to capture high-intent queries, ensuring a comprehensive approach to scaling.

Audience targeting and segmentation:

• Employed precise audience targeting by deploying accurate audience signals. This included leveraging Google's in-market and interest-based segments to reach the most relevant users.
• Implemented detailed audience segmentation to ensure that ads were shown to users most likely to convert, reducing wasted ad spend and improving overall campaign efficiency.

Product and campaign segregation:

• Expanded campaigns at both the city and product levels to ensure localized targeting. This approach maximized relevance and engagement, particularly in high-performing cities.
• Segregated campaigns at the product level, focusing on products that were underperforming by moving them to separate dedicated campaigns. By isolating underperforming products into separate campaigns, specific ad creatives got the space to spend and could directly speak about the unique value propositions they were offering, increasing the likelihood of engagement and conversion.

ETML provided detailed dashboards and regular reports (daily, weekly, and monthly) to monitor performance and make data-driven decisions. This transparency allowed for real-time adjustments to campaigns, ensuring optimal performance.

Overall business growth:

The campaigns resulted in a significant rise in brand search volume, particularly for “Krishna Herbal Shilajit,” which saw the highest increase in searches which is around 4X from Q1 to Q4 (2023). Seasonal campaigns effectively boosted visibility and sales during peak periods, aligning with consumer demand trends.

Campaign level :

• The Pmax inventory was scaled by 3X
• Youtube was scaled by 166%
• Search non brand was scaled by 3X

Product level :

Shilajit : The brand experienced a 170% increase in sales of Shilajit. It also contributed to 39% of overall Shopify transactions.

Chawanprash : Increased orders by 2X within 3 months. Overall 48% contribution of Chawanprash orders were from Google ads.

Contact us if you are a similar business looking for a custom attribution and optimization solution to scale your omni-channel business.