Growth Notes Sept’24 : Dive deep into the world of Atomberg with Arindam Paul, Founding Member & CBO of Atomberg Technologies as he discusses the company’s unique positioning in the market, overcoming challenges, and the role of different marketing channels …
Author: ETML
Growth Notes Aug’24 : Krishna Ayurveda, a brand deeply connected to ancient Ayurvedic traditions, has seen incredible growth as a result of their partnership with ETML for their digital journey. By carefully balancing reach and efficiency, ETML ensured that every …
Growth Notes July’24 : Legrand's e-commerce revolution: Navigate the digital shift of their 0-1 online journey from establishing their e-shop to having a successful sales funnel by bridging the digital gaps …
By Pulkit Joshi | Lead - Business Innovations | ETML : In today's competitive digital landscape, crafting compelling ad copies is essential for grabbing user attention and driving conversions. But let's face it, creating top-notch ads can be a challenge. …
By Ayush Pateria | Senior Manager - Client Success | ETML : One of the most complex tasks about launching a new category on Amazon, especially in a product category like protein powder, the competition is cutthroat. In this blog, …
By Raghav Kansal | Founder and CEO | ETML : As a CMO or founder, you've likely encountered the question of whether to invest in advertising on brand keywords. The decision isn't straightforward, as it involves balancing several factors. Here’s …
By Deyali Das | Manager, Client Success | ETML : In today's blended world of physical and digital experiences, consumers meticulously research a product online before heading to an offline store to make the purchase, or vice versa. …
Gone are the days of static, one-size-fits-all branding campaigns. Today's consumers navigate a winding path to purchase, demanding brands to be present at every crucial touchpoint. The key? A dynamic, multi-channel approach that leverages the power of engaging video content. …
Deep dive into Mamaearth’s winning D2C formula : From lookalike clutter to market leader, learn about their growth secrets with ETML Growth Tales Get exclusive insights from Abhishek Gupta, Sr. VP, Mamaearth and Raghav Kansal, CEO and Founder, ETML on …
For e-commerce businesses, Amazon Prime Day is a goldmine. It’s a massive sales event attracting millions of deal-hungry shoppers, making it a prime opportunity to boost your brand visibility and skyrocket your sales. But with such a high volume of …
By Kartik Sharma | Lead, Business Strategy & Analytics | ETML : Have you ever felt like you're optimizing your marketing campaigns in the dark? You track events, but your KPIs seem lightyears away. This is a common struggle, especially …
The e-commerce landscape is a dynamic frontier, brimming with both opportunity and challenge for businesses of all sizes. In this digital age, where customers can find anything with a click, picking the right tools to reach your target audience is …
By Vipul Jain | Lead, Business Strategy & Analytics | ETML : Marketing campaigns booming, social media buzzing – but sales figures remain stubbornly flat? You're not alone. Many businesses offering Cash on Delivery (COD) face a frustrating reality: a …