Who are we?
ET Medialabs is an IIT & IIM alumni venture.
And we are crazy about Digital Media,
offering flawless digital advertising and analytics solutions.
We promise you a 30% better ROI on your online advertising efforts, by garnering high quality visitors, using proprietary algorithms and in-house tools.
Ensuring the best results by having as clear focus in digital media buying.
In-house tools & proprietor algorithms, provide us with an extra-edge.
Maintaining transparency, we allow our clients to track the progress anytime & anywhere.
We are on a mission to build world's most efficient & analytics driven digital media buying technology. We aim at helping diverse businesses in completely eliminating the need for analytics & technology manpower, for executing digital marketing campaigns, in near future, with the help of our product that we are tirelessly working on. So hold on, wait for Adbytzz (thats what we would like to call it), it is going to be Legen- wait for it- Dary.
Our Free Audit
and see how much impact we can make to your campaigns
Media Planning & Buying, whether rich media or PPC, is a game right down our alley.
Conversion Optimization is science. Conversion Optimization is an art. Our clients call us Artistic Scientists.
We conceptualize innovative campaigns and build powerful applications to execute them to deliver a visible ROI.
If you're changing the world, you're working on important things. You're excited to get up in the morning.
Our team of professionals has a knack of intricacies pertaining to media buying. Having years of experience to their credit, our team holistically meets diverse needs of our clients. Analytically, technologically & numerically competent, our professionals ensure that cost-effective & long-term solutions are delivered to the clients.
ET Medialabs is an IIT & IIM alumni venture.
And we are crazy about Digital Media,
offering flawless digital advertising and analytics solutions.
Enthusiasm is the sparkle in your eyes, the swing in your gait. The grip of your hand, the irresistible surge of will and energy to execute your ideas.
India Gate, a thriving multinational FMCG brand launched their TVC over digital media for the
very first time. It wanted to raise the curtains and bring its parent company KRBL into
the picture. Their sole objective was to brand KRBL & empower it to launch more sub-brands
under its umbrella.
We strategized a clever media buying plan embracing extended optimization in a restrained budget.
The essence of the strategy drawn out for India Gate entailed running online & offline marketing
strategies simultaneously, across all platforms. The nitty-gritty of the strategy was to grab the
comprehension levels of the end-consumer watching the TVC, in defined numbers.
For hitting the fish’s eye, we employed our advanced analytical methodology to capsulate
numerical data of viewers exposed to TVC and devised special algorithms to be put in place at the
precise time to monitor the target audience response.
A unique user-friendly application to engage the viewers was created. The media
buying strategy was put into action, optimized & accomplished on various social media platforms
such as YouTube, Facebook & Google. The execution time span was seamlessly worked out to ensure
that online and offline promotional activities for the tvc ran concurrently, ensuring exhaustive engagement.
We tapped approximately 15 million unique users for their offline marketing campaign.
Scrutinizing the pool of data using our analytical models, we could draft an upshot stating that 62%
of the target audience were exposed to India Gate TVC. They could grab the key message successfully
and recognize KRBL as the parent brand.
We have meticulously carved out marketing solutions for a healthcare institute in NCR. The defined
objective laid by the healthcare institute was to augment footfall and its brand visibility in the
We offered tailored solutions to the healthcare institute which necessitated starting with strong
branding across plethora of social profiles. Segmented targeting & engaging users was done with the
intention to boost their engagement index three times compared to that of competitors. This established
the semantics of their target audience with the brand.
A refined brand presence of the institute was shaped by engaging the targeted local audience with
the brand on diverse social media platforms. Through extensive analysis, we observed that when
it comes to health, people are very concerned for their near & dear ones. Hence, we conceptualized
a campaign ‘Gift of Health’ for the people & ran the same transversely across all major
social media platforms.
Within a very short span of time, we empowered the healthcare institute in reaching out to a good
number of people in its domain & adjoining areas. ‘Gift of health’ campaign drew a tremendous
response from the people and approximately a 20% conversion rate was calculated.
Our e-commerce client, founded its business in 2012. Two months later, they found both the
velocity & cost of acquisition of leads to be significantly lower than their expectations. They wished to
create an online buzz during the preceding six months as a part of their pre-launch campaign.
Our initial long list turned up email marketing, Facebook, Google Search, Instagram, LinkedIn and
Pinterest as options. After evaluating the suitability of each platform, we eliminated many of them
since they did not fit into the scheme of things. We eventually narrowed down our choice to Google
Search advertising and Facebook to maintain a focussed effort and deliver results within the
On both the platforms, we created a separate campaign for each country that was a part of the target group.
Using our specialized tools, we rapidly created a pool of ads with varying creatives corresponding to
each category of the available products and tested them for relative performance.
Quickly realizing that a common landing page could hamper conversion, we developed a separate landing page
for each campaign opting for one-to-one mapping. We also experimented with a Facebook App to socialize signups
but dropped it when we found that many people were hesitant to share too much personal information at the
onset of the campaign.
While executing the campaign, we spotted several traffic ‘hot spots’ and ‘blind spots’ on the advertising
platforms and suitably amped the pace of the campaign up or down in tandem so as to maximize bang for the
marketing buck. After two months of running the digital marketing campaign, we increased the lead flow by
5X and decreased the cost per acquisition by 60%.
One of our esteemed patrons, a reputed educational institute, started a new management degree course for
working professionals. The sole objective of our client was to test the waters & get maximum genuine leads
for this newly launched course.
A comprehensive lead generation campaign was strategized for our client. Leveraging our experience,
we picked specific platforms to the run the lead generation campaign. Facebook, Linkedin, Google and
other display networks were chosen as the suitable platforms for meeting the end objective.
Our strategy embraced direct marketing methods such as downloading the brochure for the course as well
as educating the target group and their extended families and social circles through an e-book encapsulating
everything one needs to know about the course was directly marketed to the core group.
During the course of execution, we traced that high quality leads were captured through LinkedIn but
the cost per lead was considerably high. Since there were budget constraints, we opted for in-house
cross-funnel optimization methods, thereby decreasing the cost per lead significantly in the defined
time span, all the while increasing the quality of in-bound leads.
We were able to generate approximately 230 leads in less than a month’s time and 75% of these leads
when classified and refined were categorized as warm to hot prospects. In addition to this, the effort
put into educating people on the positive aspects of this unique program paid off during the main admission
season when queries generated for the course were at par with the leads generated for the flagship program.
We firmly believe that price must be followed by satisfaction! We scale our pricing in line with your budgetary plans. A specialized team is assigned for your account to ensure undivided attention. Most of your advertising budget goes straight into online advertisement publisher’s pockets. We charge a small percentage of your ad budget as a management fee.
Because the people who are crazy enough to think they can change the world, are the ones who do.
We'd really love to hear from you so why not drop us an email at firstname.lastname@example.org, and we promise to get back to you within 24 hours. And if you prefer to talk, feel free to call us at +91 9910192202.
Ad Tags: Ad Tags are pieces of code that allow the delivery of online advertisements in the dedicated ad spaces on websites and in online applications. ET Medialabs Ad Tags may transmit certain anonymous information about the web site, section of the site and size of the ad that we are optimizing.
API: An application programming interface or “API” is a particular set of rules and specifications that allows one software program to access and make use of another software program. It helps facilitate the interaction between applications, similar to the way the user interface facilitates interaction between humans and computers. ET Medialabs uses API to make a bid request on RTB inventory sold by Supply Partners.
Cookies: Cookies are small text files that web servers typically send to users’ computer when they visit a website. Cookies can be read or edited when the user loads a website or advertisement from the domain that wrote the cookie in the first place. Cookies are used by companies to collect and send information about a user’s website visit – for example, number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information can be used to improve a user’s online experience by saving passwords, or allowing companies to track and improve website loading times, for instance. Cookies can also be used to track a user’s browsing or online purchasing habits and to target advertisements to specific users. Cookies cannot be used to access any other data on a user’s hard drive, to personally identify them, or to act like malware or a virus. Users who prefer not to accept cookies can set their Internet browser to notify them when they receive a cookie or to prevent cookies from being placed on their hard drive
Personally Identifiable Information: We define personally identifiable information (or “PII”) as “information that can be used to uniquely identify, contact, or locate a single person or can be used with other sources to uniquely identify a single individual.” e. g. name, address, phone number, e-mail address etc. This is the common industry definition used by most Internet companies. Information that is collected by various Internet companies but which does not qualify as PII is call “non-PII.”
Real-Time Bidding: Real-Time Bidding (or “RTB”) is a method of buying online or mobile advertising inventory by responding in real-time to an ad call with a “bid,” usually priced by cost per thousand impressions (“CPM”), to buy that single impression and thus the opportunity to display an ad to that user. RTB buyers use multiple different data sources, including third parties, to more precisely target the ads they display.
Web Beacons & Pixels: A web beacon consists of a small string of code that represents a graphic image request on a web page, a page in an online application, or in an email. A graphic image can be associated with the web beacon, but is not required. When an image is present, usually the image is designed to blend into the background of the web page, application, or email in which it appears. Often a beacon will be placed by an online data collecting company without an image, so it is invisible to the user, and in the smallest discrete space possible on the screen. This is a “pixel” and is essentially an invisible web beacon. Pixels and web beacons can be used for site traffic reporting, unique visitor counts, advertising auditing and reporting, personalization, and other uses. They do this typically by writing or editing cookies on each user’s computer. Therefore, like cookies, they cannot be used to key log, copy personal files from your computer, or replicate like a virus. Most pixels and web beacons, including those used by ET Medialabs, collect only anonymous data. However, some may be used to collect PII, particularly in the case of email that contains a web beacon. In such cases, the data collected through the web beacon may be linked to the recipient’s email address or other information identifying the recipient.
We do not collect PII via our Service, and expressly forbid our Clients from sending us PII and also take all precautions to avoid receiving PII from our Clients. If, despite these measures, we do receive PII from a Client or we inadvertently send PII we have received from a Client to a third-party we shall take all measures to remove the PII from our servers and records and to make certain the third parties have removed the PII from their records as well.
We collect Non-PII via our Service, including but not limited to your IP host address, the date, time, and time zone of the ad request, pages viewed, browser type, the referring URL, and your computer’s operating system.
ET Medialabs is conscious of the importance of your data to you and conscientious about protecting that data from loss, theft, or misuse. All of the non-PII data collected by ET Medialabs is stored using the same security measures that we use to protect our own proprietary corporate data. Only authorized users are able to access the data we collect and store. While we cannot absolutely guarantee the security of the data we store, we do use all commercially reasonable measures to protect this information. We retain the Non-PII collected via our Service at a user level for certain period in order to ensure that our Service is functioning properly. We retain data at an aggregated level – so that no individual user, albeit anonymous, could be picked out from the data – indefinitely for purposes of reporting and system analytics. If you have any questions about our security practices, please send an email to us at email@example.com.
Unless you otherwise permit ET Medialabs to share the Non-PII information it has collected about you, it will only share that information with the following third-parties and in the following circumstances: (i) to the appropriate authorities when we reasonably believe we are obligated to do so by law, or in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person; (ii) to a court of law, arbitration panel, or similar body to enforce or protect our rights either under law or as granted by an agreement; (iii) to the company or entity that acquires all or substantially all of ET Medialabs’ assets, including if the acquisition occurs as the result of ET Medialabs' bankruptcy; or (iv) to third parties that help us provide the Service to Clients, that act as Supply Partners on our RTB service, or that enter into strategic partnerships with the company which allow us to expand the Service for our Clients.
ET Medialabs’ advertising products and the Service are not intended for persons under 13 years of age, and are not intentionally developed for or directed to children. We do not knowingly solicit or collect any personally identifiable information from children under the age of 13, nor do we knowingly market our products or services to children under the age of 13.
ET Medialabs Pvt. Ltd., 1st Floor, 167-A, Opposite Select City Walk, Malviya Nagar, New Delhi - 110017
Please read the following terms and conditions of use (the “Terms and Conditions”) which govern your use of the website located at etmedialabs.com (referred to herein as the “website”) and your relationship with ET Medialabs, and all individuals and companies associated with this website. If you do not agree to these Terms and Conditions, do not use the website. We may change the Terms and Conditions from time to time and at any time without notice to you, by posting such changes on the website. By using the website following any modifications to these Terms and Conditions, you agree to be bound by any such modifications to the Terms and Conditions.
Use of the website constitutes your acceptance of the Terms and Conditions.
By using the website, including any software and content contained therein, you agree that use of the website is entirely at your own risk. The website is provided to you as a convenience to provide general information about the services available from ET Medialabs, but we do not guarantee the accuracy, or completeness of the information. THE WEBSITE IS PROVIDED “AS IS,” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED
Neither ET Medialabs nor any of its employees, agents, successors, assigns, affiliates, or content or service providers shall be liable to you or other third party for any direct, indirect, incidental, special or consequential damages arising out of use of the website or inability to gain access to or use the website or out of any breach of any warranty. Because some states do not allow the exclusion or limitation of liability for consequential or incidental damages, the above limitation may not apply to you. In such states, the respective liability of ET Medialabs, its employees, agents, successors, assigns, affiliates, and content or service providers’ respective liability is limited to the greatest extent permitted by such state law.
ET Medialabs, or one of its customers, clients or affiliates, is the owner and/or authorized user of any trademark, registered trademark and/or service mark appearing on the website, and is the copyright owner or licensee of the content and/or information on the website, unless otherwise indicated. ET Medialabs does not grant to you a license to any content, features or materials you may access on the website. You may not download or save a copy of any of the content or screens except as otherwise provided in these Terms and Conditions, for any purpose. You may, however, print a copy of the information on the website solely for your personal use or records. If you make other use of the website, except as otherwise provided above, you may violate copyright and other laws of India, other countries, as well as applicable state laws and may be subject to liability for such unauthorized use. We do not grant any license or other authorization to any user of its trademarks, registered trademarks, service marks, other copyrightable material or any other intellectual property, by including them on the website.
All rights are reserved to ET Medialabs. All other trade names, trademarks, logos or service marks displayed on the website belong to their respective owners. We reserve the right to change any information on the website, including but not limited to revising and/or deleting features or other information without prior notice to you. Accessing certain links within the website may provide you with access to other websites for which we assume no responsibility of any kind for the content, availability or otherwise. (See “Links from and to the website” below.) The content of the website may vary depending upon your browser functionality and limitations.
While using the website, you may not:
We have no obligation to monitor the website. You acknowledge and agree, however, that we do retain the right to monitor the website and to disclose any information as necessary or appropriate to satisfy any law, regulation or other governmental request, to operate the website properly, or to protect itself or its subscribers. We will not intentionally monitor or disclose any private electronic-mail message unless required by law. We reserve the right to refuse to post or to remove any information or materials, in whole or in part, that, in its sole discretion, are unacceptable, undesirable, inappropriate or in violation of these Terms and Conditions.
All information submitted to the website, including but not limited to that which is included in any employment inquiries, shall be deemed and remain the property of ET Medialabs, and we shall be free to use, for any purpose, any and all such information or materials which any user provides to the website. We shall not be subject to any obligations of confidentiality regarding submitted information.
You acknowledge and agree that ET Medialabs and any of its business affiliates or customers have no responsibility for the accuracy or availability of information provided by linked websites. Links to external websites do not constitute an endorsement by ET medialabs or its business affiliates or customers of the sponsors of such sites or the content, products, advertising or other materials presented on such sites. We do not author, edit, or monitor these unofficial pages or links. You acknowledge and agree that we are not responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on such external sites or resources.
You agree to defend, indemnify and hold ET Medialabs and its affiliates harmless from any and all claims, liabilities, costs and expenses, including reasonable attorneys’ fees, arising in any way from your use of the website or the placement or transmission of any message, information, software or other materials through the website by you or users of your account or related to any violation of these Terms and Conditions.
The Terms and Conditions and the relationship between you and ET Medialabs shall be governed by the Indian Laws, without regard to its conflict of law provisions. You and ET Medialabs each agree to submit to the personal and exclusive jurisdiction of the courts located within New Delhi. The failure of ET Medialabs to exercise or enforce any right or provision of the Terms and Conditions shall not constitute a waiver of such right or provision. If any provision of the Terms and Conditions is found by a court of competent jurisdiction to be invalid, the parties nevertheless agree that the court should endeavour to give effect to the parties, intentions as reflected in the provision, and the other provisions of the Terms and Conditions remain in full force and effect.