India's leading
Online Ad Technology and Analytics company

An IIT & IIM Alumni Venture
#Reliable #Measurable #Scalable #Affordable

Read our case studies

Get better results on your online advertisements

We promise you a 30% better ROI on your online advertising efforts, by garnering high quality visitors, using proprietary algorithms and in-house tools.

WHAT WE DO?

ROI Driven Digital Media Buying.

Highly Specialized

Highly Specialized

Ensuring the best results by having as clear focus in digital media buying.

Well-Equipped

Well-Equipped

In-house tools & proprietor algorithms, provide us with an extra-edge.

Real Time Reporting

Real Time Reporting

Maintaining transparency, we allow our clients to track the progress anytime & anywhere.

How about Some Fun Facts about our company?

730
Pizzas Ordered
47
Clients Worked With
157
Campaign Completed

So what are we upto?

We are on a mission to build world's most efficient & analytics driven digital media buying technology. We aim at helping diverse businesses in completely eliminating the need for analytics & technology manpower, for executing digital marketing campaigns, in near future, with the help of our product that we are tirelessly working on. So hold on, wait for Adbytzz (thats what we would like to call it), it is going to be Legen- wait for it- Dary.

Curious?
Our Free Audit
and see how much impact we can make to your campaigns

Click here to get a free analysis

Solutions

Online Media buying

What we offer

Media Planning & Buying, whether rich media or PPC, is a game right down our alley.

conversion optimization

What we offer

Conversion Optimization is science. Conversion Optimization is an art. Our clients call us Artistic Scientists.

Innovative Campaigns

What we offer

We conceptualize innovative campaigns and build powerful applications to execute them to deliver a visible ROI.

if you are an agency, we would love to partner with you, click here to get in touch.

If you're changing the world, you're working on important things. You're excited to get up in the morning.

-- Larry Page --

Team

Our team of professionals has a knack of intricacies pertaining to media buying. Having years of experience to their credit, our team holistically meets diverse needs of our clients. Analytically, technologically & numerically competent, our professionals ensure that cost-effective & long-term solutions are delivered to the clients.


Who are we?

ET Medialabs is an IIT & IIM alumni venture.
And we are crazy about Digital Media,
offering flawless digital advertising and analytics solutions.


RAGHAV KANSAL, CEO

B.Tech - IIT(BHU)

The Vision behind ET Medialabs
THE JUDGE

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RAJEEV GARG, CTO

B.Tech & M.Tech - IIT(BHU)

Driving vision with technology
THE JURY

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Achyut Pareek

B.Tech - IIT(BHU)

Turning vision into reality
THE EXECUTIONER

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RECOGNITIONS


RECOGNITION RECOGNITIONS RECOGNITIONS RECOGNITIONS RECOGNITIONS RECOGNITIONS

Enthusiasm is the sparkle in your eyes, the swing in your gait. The grip of your hand, the irresistible surge of will and energy to execute your ideas.

-- Henry Ford --

Case Study

Objective:

India Gate, a thriving multinational FMCG brand launched their TVC over digital media for the
very first time. It wanted to raise the curtains and bring its parent company KRBL into
the picture. Their sole objective was to brand KRBL & empower it to launch more sub-brands
under its umbrella.

Strategy:

We strategized a clever media buying plan embracing extended optimization in a restrained budget.

The essence of the strategy drawn out for India Gate entailed running online & offline marketing
strategies simultaneously, across all platforms. The nitty-gritty of the strategy was to grab the
comprehension levels of the end-consumer watching the TVC, in defined numbers.

For hitting the fish’s eye, we employed our advanced analytical methodology to capsulate
numerical data of viewers exposed to TVC and devised special algorithms to be put in place at the
precise time to monitor the target audience response.

Execution:

A unique user-friendly application to engage the viewers was created. The media
buying strategy was put into action, optimized & accomplished on various social media platforms
such as YouTube, Facebook & Google. The execution time span was seamlessly worked out to ensure
that online and offline promotional activities for the tvc ran concurrently, ensuring exhaustive engagement.

Results:

We tapped approximately 15 million unique users for their offline marketing campaign.
Scrutinizing the pool of data using our analytical models, we could draft an upshot stating that 62%
of the target audience were exposed to India Gate TVC. They could grab the key message successfully
and recognize KRBL as the parent brand.

Objective:

We have meticulously carved out marketing solutions for a healthcare institute in NCR. The defined
objective laid by the healthcare institute was to augment footfall and its brand visibility in the
major domain.

Strategy:

We offered tailored solutions to the healthcare institute which necessitated starting with strong
branding across plethora of social profiles. Segmented targeting & engaging users was done with the
intention to boost their engagement index three times compared to that of competitors. This established
the semantics of their target audience with the brand.

Execution:

A refined brand presence of the institute was shaped by engaging the targeted local audience with
the brand on diverse social media platforms. Through extensive analysis, we observed that when
it comes to health, people are very concerned for their near & dear ones. Hence, we conceptualized
a campaign ‘Gift of Health’ for the people & ran the same transversely across all major
social media platforms.

Results:

Within a very short span of time, we empowered the healthcare institute in reaching out to a good
number of people in its domain & adjoining areas. ‘Gift of health’ campaign drew a tremendous
response from the people and approximately a 20% conversion rate was calculated.

Objective:

Our e-commerce client, founded its business in 2012. Two months later, they found both the
velocity & cost of acquisition of leads to be significantly lower than their expectations. They wished to
create an online buzz during the preceding six months as a part of their pre-launch campaign.

Strategy:

Our initial long list turned up email marketing, Facebook, Google Search, Instagram, LinkedIn and
Pinterest as options. After evaluating the suitability of each platform, we eliminated many of them
since they did not fit into the scheme of things. We eventually narrowed down our choice to Google
Search advertising and Facebook to maintain a focussed effort and deliver results within the
preset budget.

Execution:

On both the platforms, we created a separate campaign for each country that was a part of the target group.
Using our specialized tools, we rapidly created a pool of ads with varying creatives corresponding to
each category of the available products and tested them for relative performance.

Quickly realizing that a common landing page could hamper conversion, we developed a separate landing page
for each campaign opting for one-to-one mapping. We also experimented with a Facebook App to socialize signups
but dropped it when we found that many people were hesitant to share too much personal information at the
onset of the campaign.

Results:

While executing the campaign, we spotted several traffic ‘hot spots’ and ‘blind spots’ on the advertising
platforms and suitably amped the pace of the campaign up or down in tandem so as to maximize bang for the
marketing buck. After two months of running the digital marketing campaign, we increased the lead flow by
5X and decreased the cost per acquisition by 60%.

Objective:

One of our esteemed patrons, a reputed educational institute, started a new management degree course for
working professionals. The sole objective of our client was to test the waters & get maximum genuine leads
for this newly launched course.

Strategy:

A comprehensive lead generation campaign was strategized for our client. Leveraging our experience,
we picked specific platforms to the run the lead generation campaign. Facebook, Linkedin, Google and
other display networks were chosen as the suitable platforms for meeting the end objective.

Our strategy embraced direct marketing methods such as downloading the brochure for the course as well
as educating the target group and their extended families and social circles through an e-book encapsulating
everything one needs to know about the course was directly marketed to the core group.

Execution:

During the course of execution, we traced that high quality leads were captured through LinkedIn but
the cost per lead was considerably high. Since there were budget constraints, we opted for in-house
cross-funnel optimization methods, thereby decreasing the cost per lead significantly in the defined
time span, all the while increasing the quality of in-bound leads.

Results:

We were able to generate approximately 230 leads in less than a month’s time and 75% of these leads
when classified and refined were categorized as warm to hot prospects. In addition to this, the effort
put into educating people on the positive aspects of this unique program paid off during the main admission
season when queries generated for the course were at par with the leads generated for the flagship program.

clients


Here are few of the various clients we’ve worked with so far


Privat Tjori Varighty Holiday Dialysis House of Technology
Qualemagni India Gate KRBL Hushbabies Gyans
Ambalika Institute Rigo International Young Scholars Institute Durable Facade Iprof DigiLibrary
Style Arrest Jaypore WeddingPlz Era Business School Privat Cosmetic Clinic
Emergency Rescue Card Medinyx Asia Medical Assistance Privat IVF Clinic Privat Medi Otel

Pricing

We firmly believe that price must be followed by satisfaction! We scale our pricing in line with your budgetary plans. A specialized team is assigned for your account to ensure undivided attention. Most of your advertising budget goes straight into online advertisement publisher’s pockets. We charge a small percentage of your ad budget as a management fee.

Because the people who are crazy enough to think they can change the world, are the ones who do.

-- Steve Jobs --

Contact

We'd really love to hear from you so why not drop us an email at iamgame@etmedialabs.com, and we promise to get back to you within 24 hours. And if you prefer to talk, feel free to call us at +91 9910192202.

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